The tropicana lie

I hope I’m not the first person to tell you that Tropicana orange juice would be flavorless without the help of a New Jersey perfume company. It probably all made sense 40 or 50 years ago when food and brands were manufactured in similar ways. But over the last 50 years, the core philosophy of corporate branding has shifted from “the story that you tell” to “the promise that you keep.” Tropicana never evolved.

Source: How Tropicana Misled You: The Story of a Bad Brand | Science of Revenue

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